Adore Menu
I was tasked with the redesign of the physical menu as well as conceptualizing and creating the online menu.
The Problem
To provide a cohesive and easy to read menu for the physical location as well as the online platform.
My Role
Throughout this project, my role consisted of UX Design and UX Research.
The Goal
A consistent and clear design that displays the foods on offer.
My responsibilities included, user research, market research, wireframing, prototyping, ux writing, and testing.
My Responsibilities
My Role:
Throughout this project, my role consisted of UX Design and UX Research.
The Goal:
A consistent and clear design that displays the foods and drinks on offer.
The Problem:
Address the inconsistencies between the online and offline menu.
Methods:
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Competitive Analysis
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User Research
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User Testing
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Prototyping
Duration:
March 2022 - April 2022.
Deliverables:
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Competitive Analysis Report
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Prototypes
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User Testing Insights to inform designs.
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Final Design.
The Client
Adore Addis provides work, event, dining and living spaces for individuals and companies in Addis Ababa, Ethiopia. Adore soft launched in late 2021 and since then has seen growth in their client base. As Adore combines a number of services, the products offered must be consistent and appeal to different kinds of customers.
Competitive Analysis
I began by conducting a competitive analysis of co-working spaces, incubation hubs and boutique hotels in Ethiopia. As Adore offers an array of services the competitive analysis included a combination of indirect and direct competitors. The analysis included: ​
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Blue Space, a fully furnished and services workspace with multiple locations;
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Ice Addis, Ethiopia's first innovation hub and co-creation space;
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Mazeki Addis Boutique Hotel, a centrally located hotel with a lounge and minimal meeting space and terrace which also includes breakfast.
My aim was to understand the manner each of the businesses presented their services, including pricing, descriptions and imagery.
User Research
User research for this project relied heavily on focus groups and 1:1 interviews with the founders of the business.
The discussions began with the inception of the business including the short term and long term goals. Additionally, we discussed the current challenges in terms of visual identity.
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Next I took pictures of the space that related to the menu, including food items, the bar, the terrace and the rooms. I also analyzed the website and the current menu.
Using this data I was able to identify a few pain points.
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Menu that is easily editable.
Consistency between online and physical menu and brand.
Starting The Design
I began the design by focusing on the text and accompanying descriptions as the design would vary depending on the length and amount of the text.
Following this I searched for matching font to ensure consistency with the Adore brand.
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Image Mood Board
Digital Wireframes
Utilizing the data received from the user research, I began designing wireframes for the menu, while keeping the user paint points in mind.
High Fidelity Prototype
Usability Study
I shared the first iteration of the designs with the business owners in a discussion group.
Change background colour to white to reduce costs on printing.
Complete menu on page.
Iterations
Final Designs
Physical Menu
Online Menu
Conclusion
The menu was kept simplistic to ensure readability and accessibility. Furthermore, it allows for changes to be made with minimal effort.
While the physical menu was kept white, it was decided that the online menu would be inverted to black to better match the online presence and offer contrast while still maintaining consistent branding.